Nail Polishes are one of the most traded cosmetic items worldwide. Cosmetic brands attempt to create packaging designs that attract women to their brands for buying nail polishes. Hence, like any other product, nail polish packaging becomes a decisive factor for their successful marketing increasing the brand’s recognition and boosting their sales. In this article, we’ll share with you some unique ideas for creating attractive custom packaging boxes for nail polishes that will be both attractive and unique to this significant cosmetic product.
· Color Scheme
It is essential to recognize that nail polishes are one such cosmetic product that comes in a single color. Hence, it would be wise to use minimum colors in their custom boxes. Moreover, the packaging design color that matches the nail polish color must be prominent in different ways. For example, red rose nail polish can have a maximum of three colors used in its packaging design. These colors can be red and White in one case. Red can be used as the background color while the white color could be used for typography and for designing edges on the box corners. Customers could recognize the nail polish color if the same color i.e. red, is prominent enough on the packaging box without mentioning the color name on the packaging box.
To design a supreme quality packaging box for red rose nail polish, three colors could be used on the packaging design i.e. red, matte black, and gold. In this case, black would be the most prominent color in the background while golden color would be used for typography and box edges. The red color would be highlighted by an underscore line stated in red color between the brand name and logo. This single line would be enough to showcase the nail polish color. In the first case, red was the most prominent color while it became the least used but prominent color in the second one. In both cases, red would be effortlessly recognizable. The color matte black and gold are used to showcase the deluxe quality of the product which consequently enhances both the product and the brand value.
The other factor to be kept in mind while selecting colors in case of custom nail polish packaging boxes is to ‘keep it simple’. It means avoiding using design patterns, and more than three colors on the packaging box.
· Design Material
Design material includes both packaging and printing material. This is significant for luxury nail polish brands to use high-end material that is both durable and has a refined texture. Cardboard and Kraft paper are mostly used for such packaging and they adhere to those qualities for a high-end material. The printing ink must be high-quality with a deep ink color that seeps well into the packaging. Texture systems and printing techniques like CMYK and PMS can be utilized to create a concrete print of images or logos and enhance their outlook.
· Finishing Touch
For an attractive nail polish packaging design, the color scheme and design material provide enough effectiveness but the finishing touch is really significant to finalize an attractive and supreme quality outlook. Different finishing options are available in this regard including:
· Gloss Lamination
· Matte Lamination
· Embossing and foiling
· Spot UV
· Matte UV
· Gloss AQ
· Gloss UV
These finishing options can provide the desired unique and supreme-quality outlook that a brand needs and it certainly is important in the case of designing attractive nail polish packaging boxes.
Conclusion
Nail polish is one such cosmetic product that needs attractive packaging that protects the product as well. Custom nail polish boxes can be modified in creative ways to get the desired outcome. In this article, we shared with you some unique methods to optimize nail polish boxes that will produce simple, high-end custom nail polish boxes that are durable as well. Creating such unique and attractive designs for nail polishes will only help the brand build a clientele, create brand recognition and boost its sales.
CPP Packaging offers services for custom-printed boxes including lip balms, in the United States at market-competitive charges. Our satisfied customers attest to our quality services. Visit https://www.cppboxes.com/custom-boxes/ to see details and acquire our services to maximize your business potential.